Business Authority Online

Rental Property Videos LA

2010-07-30T16:40:00.000-07:00

Every L.A. landlord knows how unwelcome a vacancy can be. There is the hassle and expense of renovating the unit; the trouble of advertising it; showing it; running several credit applications before identifying a desired tenant. In the meantime, every day of vacancy costs you money.
From a renter’s perspective, apartment hunting isn’t a picnic either. That’s why more and more Los Angeles apartment seekers turn to the Internet and to rental property videos. Neither the landlord nor the tenant enjoys the transition process.
Some L.A. landlords still pursue conventional ways of promoting their L.A. apartments for rent, spending their hard earned money on newspaper advertising. Some have discovered Internet, advertise Online and quite a few have Websites. Relatively few utilize the power of video Online.
There are two components that make rental property videos LA successful. Those in the know utilize video Online successfully and don’t suffer excessive vacancies’ rates.
Why video? Well, rental property videos have many advantages.
The exposure a video receives is second to none. A video can be featured on your Website. There is much less hassle showing apartments to prospective tenants who may take a glance, take your rental application and never come back. Those who will respond to your video will be well informed. A video is actually an investment and it is reusable for either another unit in the same building or the next time you have the same unit available for rent. (Just think of the time advantage: you won't have to wait until the apartment is renovated, you'll be able to start promoting it right away!)
I’ve heard the argument that videos Online don’t generate enough viewers to justify their cost. Let’s just say that just like video production requires expertise, so does the distribution. Rental Property Videos LA has both.
They don’t produce TV quality commercials but YouTube grade videos for L.A. landlords. Their service doesn’t end there, they also distribute the videos to YouTube of course, but also to 8 other major video publishers Online. Most importantly perhaps, they supply rental property video LA to LA Apartments For Rent. LA Apartments For Rent don’t have millions of visitors eager to watch funny videos but L.A. apartment seekers looking to find their new L.A. digs.
With Rental
Property Videos LA, L.A. landlords save time, hassle and eliminate their vacancies. With LA Apartments For Rent, Los Angeles renters get to see available rental units and save time by eliminating unnecessary trips to view units that don’t meet their expectations.
The conclusion? If you own rental property in Greater Los Angeles area you’ll be well advised to have your next vacancy video-recorded and well-placed with relevant video publishers Online, including LOCAL ones. This way, you’ll save time and money. With the right strategy you’ll also build a list of prospective tenants for your next vacancy.

Planning your first Website?

2010-07-19T23:04:00.000-07:00

There are almost too many options for prospective Website owners out there. You can design a Website yourself. (Of course, such a Website won’t be great to begin with.) You can hire a Web designer to do the job for you in which case you won’t know whether you’ve gotten a great Webmaster or not until some 6 - 12 months into the contract. (And if you didn’t, you’ll have to hire an SEO and most likely pay MORE for search engine optimization than you’ve paid for the Website itself.)
The reason I’m writing this article however is the little known THIRD option. There is a firm out there that designs nice Websites and guarantees that they’ll rank well on search engines! It’s unbelievable but true, this company actually guarantees first page of Google placement (no, not as advertising but as a legitimate listing that can be found in natural search results in a category relevant to your business.).
What you really need when planning your first Website:
- advice on the best choice of a domain name for your first Website
- good Website design
- if you don’t want to write the content for your first Website yourself, content development
- your own pictures
- a Google map and directions to your place of business
- contact form
- for fancier Website you may want to include forms (that’s printable .pdf files)
- your own audio or video files incorporated into the Website
- you may or may not want, a FLASH (that’s the mini movie at the beginning of your Website)
- access to statistics if your first Website
- search engine optimization of content pages of your Website (SEO is the invisible to you code behind your Website that makes it search engine-friendly and - if done correctly! - successful on major search engines.)
Most Website design software provides for some of the above. All Website designers swear that they provide it all. Still, if you were looking on a sunny day with a candle, you won’t be able to find a Website design company that guarantees not just the design but the success of your Website on search engines.
If you’ve never had a Website you may - or may not - know that for a well-designed and well-optimized Website it takes from 6-12 months before it is indexed by major search engines. (In plain English, it takes that long before you find out whether your Website can be found on Google or Yahoo by your future customers. Please keep in mind that your future customers won’t use yours or your business’ name to find your Website Online!)
If you have not had a Website before 6 - 12 months of waiting can be managed. It’s hard to manage the disappointment however if one year later your Website still can’t be found on any major search engine.
Especially for those of you who are planning your first Website: a Website has value only if it generates interest, customers and sales for your business. A Website that’s impossible to find on major search engines - where your customers are looking for your business - is not worth having. That’s why when picking a designer for your first Website, save yourself some heartbreak and check whether he guarantees the success of your Website Online.

Business Publicity in L.A.

2010-07-14T08:44:00.000-07:00

In L.A. we know plenty about publicity. After all, we live in the Entertainment Capital of the World. We hear about publicity on the news, daily: this star’s publicist said this; “bad publicity is better than no publicity”……..
It didn’t take long for Los Angeles professionals and business owners to catch on. There is a strong movement among business owners toward business publicity in L.A. today. Still, many a business owner has trouble distinguishing between publicity and advertising. The explanation is very simple.
Advertising is something you buy, since you bought it the content of your ad is what you are saying about yourself.
Publicity is something you cannot buy. No matter in what format, publicity is what others say or think of you.
In an ad the business compliments itself, we all know it, no one likes self-adulation, and few take it to heart. The mere fact that the media finds a business worthy of coverage makes it appear credible. Most people mistake publicity for news or educational information. Better, a business with good presence in the media is liked and its services are perceived as more valuable than those of its competitors. Best, your customers, your peers and even your competitors will be impressed.

What’s the role of publicity in business?
Business Publicity Creates Credibility. Even savvy, L.A. consumers perceive publicity as objective information and accept the presented professional service a trustworthy recommendation. This is a unique benefit that no advertising campaign can produce.
Lasting Benefits of Business Publicity: any form of publicity (print, audio, or video) is a lasting document which can be used indefinitely on your Website and / or in your waiting room. L.A. consumers' exposure to your publicity will affirm your authority in the eyes of your current customers and act as an incentive for prospective customers.
Business Publicity Generates More Publicity. Publicity campaigns often produce unexpected opportunities. They may serve as a stepping stone to a regular feature in local media (you might become "a resident expert") and - in some cases - lead to a national exposure. With that said, local speaking opportunities and / or recognitions are sure to follow especially for those business owners who are involved in membership organizations.
Business Publicity in L.A. Creates Leverage. As someone seen in the media, you'll acquire the authority of an expert in your field which will give you competitive edge. (Perhaps unfairly, but consumers form their opinions based on what they found Online, saw on television, heard on the radio, or read in a newspaper rather than what they know about the business itself. Even diplomas, certificates, awards and actual achievements of a business are distant second to consumers trust in the media.)
Business Publicity Increases Visibility, Prestige and Popularity. Publicity Online improves business’ visibility on search engines and increases the number of visits to his / her Website. (The backlinks created by publicity Online increase your Website’s rankings.) In certain cases, business publicity Online continues to produce ROI, indefinitely.
Publicity off line will be seen by all, not only by those comfortable with the Internet. Everyone has access to newspapers and magazines, not to mention TV. It’s called “media buzz” because it creates a buzz. You and your business will instantly stand out from the crowd and new opportunities will follow….

To make a long story short: If you prefer to be THE one as opposed to being one of many; if the thought of becoming notable appeals to you; if you’d like to see your peers and your competitors envious and new well-to-do customers at your doorstep even in today’s economy: stop wasting money on advertising and INVEST it in publicity.

More information about business publicity in L.A. is available on Publicity Authority in L.A. Website.
Sarah, the author of this post, can be contacted by e-mail at Service@CEILACompany.com